| Industry | Company | Slogan / Brand Message | |
| IT / Telecom | Apple | Think Different | |
| Don’t be evil | |||
| Tesla | To accelerate the advent of sustainable transport and electic technology | ||
| Microsoft | Empowering us all | ||
| Amazon | Work hard, Have fun, and Make History | ||
| Bring the world closer together | |||
| IBM | I think, therefore IBM | ||
| Alibaba | T mall, Ideal life | ||
| Netflix | Discover new stories | ||
| Tencent | The Power of connection | ||
| HP | Make it Matter, Keep Reinventing | ||
| Cisco | Tomorrow starts here | ||
| Orange | The furtures bright, the futures orange | ||
| AT&T | Mobilizing Your World | ||
| Intel | Experience What’s Inside | ||
| NTT Docomo | The new of today, the norm of tomorrow | ||
| SAP | Run Simple | ||
| Huawei | Make it possilbe | ||
| Verizon | Travle the world better | ||
| Travel | Expedia | Travel the world better | |
| Tripadvisor | Speed wins | ||
| Airbnb | Belong Anywhere | ||
| Marriot | Find Your World | ||
| Retail | Samsung | #DoWhatYouCant (2018) | |
| Unilever | Add Vitality To Life | ||
| Coupang | Wow the Customer (Leardership Principle) | ||
| Tic Tac | It’s not just a mint | ||
| 7-Eleven | Oh thank heaven. | ||
| Walmart | Prices are falling | ||
| Taco Bell | Think outside the bun | ||
| Starbucks | Customize Your Cup | ||
| Ben & Jerry’s | Peace, love & ice cream | ||
| 3M | Science. Applied to life | ||
| Phillips | Innovation and You | ||
| Media | Time Warner | The Power of You | |
| Walt Disney | I’m going to Disney World! | ||
| Watcha | 모두의 다름이 인정받고 개인의 취향이 존중받는, 더 다양한 세상을 만든다 | ||
| R&D | Bayer | Science For A Better Life | |
| Pfizer | Working together for a healthier world | ||
| Dupont | The Miracles of Science | ||
Brand Slogan
